Online Investment

Do Online Investment For More Profit

Online investment is the buzzword these days that are in the minds of everyone when you have to run after your stock brokers and agents to make investments. With online stock market trading, you can now do investments with just a few clicks of the mouse without even leaving your home or office. There are so many options to choose from when you do online investment.

Online Equity Trading – Online stock investing is probably the most widely used form online investment. You can invest in the stock market through the online brokers. You can do day trading, short term trading and long term trading according to your investment preferences. You can do equity trading as well as derivative trading according to your choice and amount of investment you are ready to make. You can even choose to buy fractional stocks that will let you make investments with significant small amount of money.

Online IPO Trading – IPO or Initial Public Offering is a great way to make profitable investment. Any online stock broker who is offering equity trading will provide you the options for buying IPO online.

Mutual Fund – Whether you are an avid stock market investor or a casual investor, mutual fund is viable option for making profitable investment. Any online stock trading company offers its clients excellent mutual fund investment options. The best thing about the mutual funds is that they come with lower risk factor and you are free from day to day stock price monitoring.

Apart from all these options, the benefits of online share trading are the major cause behind the popularity of the online trading. When you trade online, you are free from the hassles of paper works and lengthy processing. You can do real time stock trading with just a few clicks and you are done.

Another great advantage of the online equity trading is the low cost charging from the brokerage. Because there is no paper work and no middle man involved in the process, the brokerage commission rate is significantly lower. With so many online trading service providers, you can always negotiate for the best deal in terms of the cost.

However, to choose the best out of your online trading ventures, the first and the most important thing that you need to do is find a professional and trustworthy online broker. You need to do stringent research and ideally ask for recommendations before you select your service provider.

For selecting the online broker the first thing that you need to consider is the experience of the broker in online trading. This is the deciding factor for the credibility and trust. After all, they will know every details of your investment and it is important that they remain absolutely trustworthy.

The next most important thing for selecting a broker is the consultancy service that they provide. So, it is important that you select a company that has extensive research and analysis facilities and provide effective investment guidance on day to day basis. It will not only help you make profitable investment but also let you have a comprehensive idea on the market that will eventually help you in your future investment planning.

The last but the most critical factor that you need to consider is the cost. Remember when you are looking for an online broker you are never short of option, so try and give an extra effort and then you will be able to find the best deal in the market.

Classified Advertising – Online vs. In Print

The downhill slide of daily journalism began decades ago, when television introduced nightly news programs on both a national and local level. That decline, however, has been radically accelerated by the advent of online classified advertising. Craigslist has probably been the most important development for local classified advertising. This simple, unadorned website provides free listings for most of its classifieds, selling only placements for job opportunities.

Classifieds have always been the bread and butter for newspapers, providing the lion’s share of black ink. Yet by three years ago, Craigslist had become a principal local resource for job recruiters. Research organization Classified Intelligence reported two years ago that Craigslist costs the San Francisco Bay Area’s traditional newspapers, and their online divisions, between $50 and $65 million annually in revenues from employment ads alone.

According to the study, Craigslist had 12,200 active job listings on its San Francisco site the week of November 21, 2004. In contrast, the San Francisco Chronicle had 1,500; the Oakland Tribune had 734; the San Jose Mercury News had an estimated 1,700; and the Contra Costa Times had around 1,000. The average recruiting ad in a metro Bay Area daily cost $700 in 2004: on Craigslist it cost $75.

That’s a local snapshot. The same is occurring at a national level, also in the critical area of job recruiting. Careerbuilder.com is the largest job search and recruitment site in the country – it is also owned by a partnership of the Gannett, McClatchy and Tribune newspaper conglomerates. Monster.com defined the art of national job recruiting. There are also elaborate online executive recruiting services that mix the traditional personal touch with digital resume files and client searches.

By 2003, online classifieds had nearly matched the newsprint business in classified revenue. In that year, the market for classified ads in the United States was $15.9 billion (newspapers) and $14.1 billion (online), again according to Classified Intelligence.

There is a widespread belief that the online classifieds are more effective with younger people and the more in-depth advertising probably belongs in print. JupiterResearch, another online ad research firm, says that a lot of people research cars online, for example, because it’s a great price-check resource. Jupiter goes on to say that only 1 in 10 will shop for cars on the Internet. This analytical point overlooks the fact, however, that many people who do their auto shopping with shoe leather are going to dealers that they may have selected online.

The tools for online classifieds provide easy shopping methods and, generally, more information on the sales item. Photos are easily included as well. The trend is expected to continue in all advertising formats, but especially in the classified arena. In Jupiter Research’s “U.S. Local Online Advertising Forecast, 2005 to 2010,” the forecast is that spending in the U.S. for online local advertising will grow at an annual compounded rate of 11 percent, or from 2005 to 2010. Seventy percent of that revenue will come from classifieds.

A reflection of the trend at the national level is that one of the primary reasons for Google’s $500-per-share stock valuation is the fact that their business model garnered them over $9 billion in revenue in 2006. The preponderance of that money was generated by text based classified advertising, developed through partnerships or through the sale of keyword placements.

Readership for traditional dailies does skew to the older generation, especially now that job recruiting has become such an effective online function. But even with high-end, family oriented purchases such as homes, online advertising often outshines its printed counterpart. The real estate sales bible, the Multiple Listing Service (MLS) is readily available to consumers online – for the first time. The major brokerage chains all have national sites and nearly all local brokers use the web as well.

So, What Is This Thing Called Edumarketing?

We Live in a Society driven by information. Information provides the building blocks upon which knowledge is constructed. Today, knowledge is the real currency of business-the stimulus that drives our economy and then our lives.

Two of the most revered thinkers of the past 100 years, Peter Drucker and Philip Kotler, were clear in their characterization of the contemporary business environment. That is, we now live in a knowledge society.

Peter Drucker noted this transformation in his book The Post Capitalist Society, exhorting, "That knowledge has become the resource, rather than a resource.

According to Kotler "the passage from an Industrial Economy into an Informational Economy is introducing new considerations that question the suitability of conventional marketing thinking in developing today's and tomorrow's marketing strategies."

Why Edumarketing?

The past ten years have seen tremendous tumult in the field of marketing. We live in a media-rich world in which information bombs us from all angles. In his compelling book, Influence: The Psychology of Persuasion, Robert Cialdini states, "You and I exist in an extraordinarily complicated stimulus environment, easily the most rapidly moving and complex that has ever existed on this planet."

These views suitably describe the world we live in, where information and knowledge are central to our existence. The advent of computers, the Internet, wireless communication, and other technologies are presenting new opportunities for marketing practitioners.

One of the areas is that of partnering with customers, both business-to-business and business-to-consumer, to create a learning experience in which the customer learns-both how to better define their problem and how to best solve this problem.

In this new reality, it's the customer who, for the most part, runs the show.

Customers are using technology to learn about the company behind the product and services they purchase along with dissecting every element of the product via self-education-and that fundamentally changes everything.

Capturing the customer's attention is no longer possible by simply putting your message "out there." An emphasis on knowledge creation calls for bold changes.

What has to change? The way you communicate.

The fast pace of today's marketplace-whatever your industry-has changed the way customers want to do business. Marketing has become less about pushing messages out to people, and more about empowering them to make informed purchase decisions.

Rather than engaging in a specialized process, marketing communicators should look to inform and educate potential customers, providing them with insight and information that they need to make an intelligent decision. Doing this is the new way of building customer loyalty.

This paper discusses a new method of understanding and influencing the customer through communications that inform and influence. This method is called edumarketing.

Edumarketing is the activity initiated by a company that is designed to influence changes in knowledge, skills, or attitudes of customers-whether individuals, groups, or communities.

Cognitive psychology, and particularly research dealing with how people learn, tells us that people use existing perceptual filters and mental representations when making decisions.

Numerous studies verify that thinking involves three constructive elements-that together drive they way people learn. These elements are cognition, emotion, and the context in which the thinking takes place.

Edumarketing impacts the path to purchase using education-based marketing that informs, instructs and educates. Weaving together the cognitive, emotional and social components of learning.

Today, your customers are likely to hold you to very high standards when it comes to providing them with data and information necessary for them create knowledge and understanding. Ultimately helping them make the best purchase possible.

Education based marketing, edumarketing, provides an opportunity for the marketing communicator to connect with customers in a way centered that delivers high-received value. Instead of overwhelming people with a self-inflated message, the marketing communicator presents an educational basis for helping the customer find the proper solution to their idiosyncratic issue. And this changes the way you create and exchange messages about your products and services.

How does it work?

The main task for marketing communicators has become every bit as much that of an educator as it is an informer and entertainer. Certainly a great many consumer products will continue down the path of least resistance-that is, to simply entertain in the hopes of building brand image or manipulating one-time sales.

However, what is quickly becoming a prominant part of the marketer tool kit is the use of educational techniques to help build loyalty resulting in sales.

Take for example the ordinary cereal box. Cheerios adorns its box with its "Heart Healthy" educational messages. Cheerios uses the cereal box to educate consumers on the issue of cholesterol and, of course, how Cheerios can be a part of reducing cholesterol.

This new approach to marketing relies on educating the customer, and for that different principals of marketing apply. The new marketer must understand principles of learning and for sophisticated products and services-get this … learning theory.

Another example, small industrial detergent maker ChemStation (www.chemstation.com) supplies thousands of products in hundreds of industries. ChemStation sells industrial cleaning chemical to a wide variety of business customers, ranging from car washes to the US Air Force. Whether a customer is washing down a fleet or a factory, a store or a restaurant, ChemStation comes up with the right cleaning solution every time.

ChemStation partners with customers working with them to custom-design solutions to their unique cleaning problems. ChemStation works with each individual customer to concoct a soap formula specifically designed for that customer.

This works because many business buyers prefer to buy a packaged solution to a problem from a single seller. ChemStation sells its intellectual capabilities to firms that need solutions.

Another firm that excels in the edumarketing arena is Butterball, a leader in the marketing and selling of turkeys. Customers can visit the Butterball web site (www.butterball.com) for information on cooking and carving a turkey.

Butterball's web site receives over 500,000 visitors during the Thanksgiving week accessing its timely features and tips. However, the dedication to education is found in the fact that the Butterball help line (1-800-BUTTTERBALL) is staffed by 50 home economists and nutritionists who respond to more than 100,000 questions each November and December.

BMW has capitalized on its edumarketing capabilities. They offer an exiting a training program for young drivers. As a part of its "Ultimate Driving Experience" tour, BMW offers to teach people how to drive their cars-at fast speeds! The offer: "Experienced professional drivers will be on hand to guide you through a variety of exhilarating driving techniques designed to hone your abilities – and make you a safer, more confident driver." The benefit: Drivers turned on by their new driving capabilities and ready to engage in a conversation about how to integrate these capabilities into their daily driving habits.

Gone are the days when advertisers could simply tell the world about their new and wonderful product or service. Today's customers are smart. They have access to information from a wide range of sources-and they use it. Firms must go beyond the simple show-and-tell of yesteryear.

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with virtually no advertising barriers, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.

Enterprising people know all the benefits of optimizing their online advertising, and because of this fact the 'pay-per-click' (PPC) technique has been developed to meet the need. PPC is certainly at the cutting edge of Internet advertising today, because you're 'bid' or budget on the exact amount you want to put into your advertising campaign, giving you the choice to state just how much you'll pay each time someone clicks on your ad.

For instance, if you bid five cents a click, that's how little you'll pay for your advertising – and you'll only have to pay that five cents each time a consumer clicks on your ad! Budget marketing via pay-per-click search engines should encompass the following integral steps of creating, optimizing and managing your advertising campaign or 'sponsored search' on the most widely used search engines including Google, Yahoo, MSN, Earthlink, American Online, Ask Jeeves and CNN.com – just to name a few few!

The most widely touted benefit of budget marketing via pay-per-click search engines is that it delivers your product information and your web site to the very consumers online who are searching for such products, be it business, science or technology-related, trips and travel, car buying, entertainment ideas or wedding planning! Your business specifically reaches those already interested in knowing more, and enthusiasts of budget marketing via pay-per-click search engines will tell you that no other advertising medium can give you that kind of bang for your advertising buck.

Other pluses of budgeting via PPC are that your ad can be targeted to regions you specify, whether you want the entire world to know, or just focus on your local area at the moment. Your ad can also be tracked towards search engines that receive the highest amount of keywords specific to the product or service on your website. Whether you have a home based business or you've just been appointed Director of a countrywide multi-national, your business will benefit from budget marketing via pay-per-click search engines. Seek out experts who will

Copyright 2005 Paul Jesse